3C – Urgency matrix


Which ones of our futures should we act upon now, which one are strategic investments to act long term? Which ones are OK to dismiss at this stage, and which ones we should be aware of?

This exercise blends together cost-value matrix and trend analysis tools to understand which actions to prioritise and what not. We take a page from business strategy and implementation and this should bring prople closer to their comfort zone.

Facilitation tip 1

Ask people to duplicate their notes instead of moving from previous canvas. This allows you to document the whole decision trail afterwards.

Facilitation tip 2

You can also let the participants come up with their own axises, as long as the core idea remains: what are the futures and ideas to prioritise.

Urgency matrix canvas

Required time and participants

30- minutes
4-6 persons / group
Previous method: 3B – Five star futures
Next method: 3D – North stars


Let's talk

Would you like to know more about Actionable Futures Toolkit or need some help to facilitate your own Actionable Fututes workshop. Interested about Nordkapp in general?

Contact us!

Sami Niemelä

Sami Niemelä Creative Director +358 50 528 9265  

Juhani Haaparanta

Juhani Haaparanta Managing Director +358 50 487 1509